Case studies

Real campaigns, real numbers, real wins

We measure ourselves on the only metric that matters: growth for our clients. Here are four of the stories we're most proud of.

Atlas Glow e-commerce growth case study — Maroc 360

Case studyE-commerce · D2C Fashion·Q1 2026

Cut CAC by 38% and doubled repeat purchase rate in 6 months

A Moroccan D2C fashion brand was running Meta Ads at a 1.6x ROAS and burning through inventory. We restructured the ad account, rebuilt the creative engine, and added a retention layer that turned one-time buyers into a community.

ROAS: 2.4x → 4.1x; Within 90 days of the new account structure
Customer acquisition cost: −38%; While scaling spend from 250K to 480K MAD/month
Repeat purchase rate: 12% → 28%; Driven by the new retention engine
Email revenue: 18% of total; Up from 3% in 6 months

“Maroc 360 didn't just optimise our ads — they rebuilt the whole growth engine. We finally know what works and why.”
Yasmine B. · Founder, Atlas Glow

Paid MediaCreative StudioRetention & CRM

Riad Collection direct bookings case study — Maroc 360

Case studyHospitality · Hotel Group·Q4 2025

Grew direct bookings from 18% to 47% of total revenue in 12 months

A boutique hotel group with 8 properties across Morocco was over-dependent on Booking.com and Expedia. We built a direct booking engine through SEO, content, and a high-intent paid strategy that paid back the agency fees in the first quarter.

Direct bookings: 18% → 47%; Of total revenue, in 12 months
Organic traffic: 3.2x; Year-over-year growth
OTA commissions saved: 2.4M MAD; In the first 12 months
Direct booking repeat rate: +24%; Loyalty programme members, vs. one-time direct bookers

“We thought we were a hotel company. Maroc 360 helped us realise we were a brand company that owns hotels. The direct channel is now our most profitable.”
Karim L. · CEO, Riad Collection

SEO & ContentPaid MediaBrand Identity

Case studyB2B SaaS · HR Tech·Q3 2025

Built a 40-SQL/month pipeline from zero brand awareness in 6 months

A B2B SaaS startup in Casablanca had product-market fit and seed funding — but no pipeline and no brand awareness in the Moroccan market. We built the marketing function from scratch: positioning, content engine, paid, and the sales-marketing handoff that produced real, qualified pipeline.

Qualified leads: 40 SQLs/month; Up from 0 in 6 months
Organic traffic: 3.5x; Month-over-month growth
Pipeline value: 8.5M MAD; Created in the first 6 months
CAC payback: 11 months; On track to under 8 by month 12

“Maroc 360 built the marketing function we needed to raise our Series A. They were a partner, not a vendor.”
Mehdi A. · Co-founder & CEO, Talenta

Strategy & PlanningContent MarketingPaid Media

Marina Towers real estate case study — Maroc 360

Case studyReal Estate · Developer·Q2 2025

Cut cost-per-qualified-lead by 62% and doubled the sales pipeline in 9 months

A Casablanca real estate developer was generating leads, but the cost was unsustainable and the quality was inconsistent. We rebuilt the funnel from top to bottom — paid, creative, lead nurturing, and sales handoff — producing 2.1x more qualified leads at less than half the cost.

Cost per qualified lead: 4,200 → 1,600 MAD; −62% while scaling spend
Sales pipeline: 2.1x; Year-over-year, in 9 months
Lead-to-visit rate: 11% → 34%; Driven by better qualification + faster follow-up
Visit-to-reservation: 8% → 17%; Improved sales process + better leads

“We thought our problem was leads. Maroc 360 showed us our problem was the funnel. The new system is twice the pipeline at less than half the cost per lead.”
Hassan T. · Marketing Director, Marina Towers

Paid MediaCreative StudioStrategy & Planning

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